Remember to Trademark your Brand

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If you are considering franchising your business, then it is imperative that you take steps to protect your brand – and that means, amongst other things, registering your  name and/or logo as a Trade Mark. You can do this online but there are various complexities, ascertaining whether the name/logo is already being used or may infringe on a third party’s right, what classes you need to register your trade-mark in and whether your trade-mark can indeed be protected. You can visit the IP Australia at and get some good information about the process and the cost.

For more information about franchising your business or if you wish to contact our office, visit our website.

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The content published in this Blog is in the form of academic papers and the opinions expressed herein are generalised. The information provided is for educational purposes, not specific legal advice.

The application of any principles referred to can alter from case to case and accordingly you should seek independent legal advice in respect of your individual circumstances.

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